After employee Blaine Crockford talked to the store management about the issue he has been experiencing with customers being unaware of the fact that he is Deaf, the Lowe’s team created a shirt with a message on the back that said that directed customers to tap Blaine on the shoulders if they needed assistance. Blaine’s new shirt, which he says has made the experience much more convenient for both customers and himself, reached the Culture, Diversity, and Inclusion team and team member Erica Crane. Crane, who is also deaf, decided to scale the project, supporting more than 1,100 Deaf and Hard of Hearing associates across the US.
After working with groups of people who were Deaf and Hard of Hearing, the Lowe’s team created red camo vests with ASL badges, and pins that promote “open and seamless communication between every Lowe’s customer and associate.”
Lowe’s has been voted “Best Place to Work for Disability Inclusion by Disability: IN NC,” for three years in a row, showcasing the company’s commitment to providing the best service to all customers.